Influencer marketing should be a part of any modern-day marketing plan. Word of mouth has always been the most effective way to sell a product or service and audiences react much better to content created by their peers as opposed to traditional brand-lead content.

Finding the right influencer for your business or brand is an effective way to create an association and or partnership between an established personality and your brand, thereby creating confidence, trust and excitement, taking your brand to another level and generating conversions.

Influence is not just about popularity. It is important that any key influencer is a natural fit with your brand and really connects with your brand, this is something that needs to be tailored to your business and brand specifically, creating an authentic experience and association.